A story driven by a relentless customer focus and value

ATG Hand Care (Pvt) Ltd. (formerly John Ward Ceylon (Private) Ltd –“JWC“) is a privately owned company established in Sri Lanka in 1992. It is today a recognized global player, operating across continents and in multiple countries.

Focused on innovation and quality, ATG® designs, develops and manufactures gloves that enhance the performance of the most sophisticated work tool, the hand.

A story driven by a relentless customer focus and value

What do our customers say?

Our customers say that ATG® stands for value for money, quality, innovation, enthusiasm and a sense of competitive challenge. We deliver quality products and services through a core team that tracks markets, observes products in use and discusses with endusers, which forms the basis to continually improve the customer’s experience through innovation.

How we use insights, data and common sense to challenge convention

When we start developing a glove or service or enter a new market, we base it on hard research and analysis. Typically, we review the industry and put ourselves in the customer’s shoes to see what could make it better.

We ask fundamental questions:

  • What are the key products being bought by customers?
  • How suitable are these and what is the price?
  • Can we solve the problem and deliver a solution that the customer would be willing to pay for?
  • Can we add value?
  • Can we significantly change the user experience for the benefit of the customer?
  • What are the competitors doing?
  • Is the customer confused or badly served?

Our “hands-on” pragmatic approach has enabled us to deliver customer innovations whilst growing our business and challenging convention.

When it comes to quality, nothing is left to chance

Our R&D facility focuses on developing technology platforms opposed to one-off individual gloves. This approach enables us to look at customer needs and then to select and combine the necessary technology platforms. Using this approach we are able to produce innovative class leading gloves that change the customer experience for the better.

A fully integrated approach

We control all elements of the manufacturing. From covering and twisting of yarns, knitting liners, coating, to finishing and packing. Being fully integrated business helps us in the development and transition of products from laboratory concept to full production.

Once in production, we operate according to ISO 9001 standards to control the manufacturing process, which enables us to deliver consistent and high quality gloves each and every time.

Not a single element of any product is outsourced.

We operate from multiple manufacturing facilities in Sri Lanka and employ more than 4,000 people.